Social advertising benefits from the controlled / protected access to rich consumer data that is not attainable from search queries, cookies or other common ad targeting techniques.

Kinetic offers brands unique views into this rich data through the Kinetic Optimization Engine (KOE) – a patent-pending polynomial linear regression model.

The KOE is the only social optimization approach which blends data from multiple sources (including social intent and inference data, proprietary trend data, display data and more) to build its social targeting algorithms.