In the Media

2014

JUL
15
Kinetic Social SaaS Platform Developments for Twitter and Multivariate Testing Suite
Kinetic Social expands its SaaS platform to simplify sophisticated media buys for advertisers.
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MAY
07
Funded in the Alley
Kinetic Social Raises $18M, Proving Context is Everything.
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APR
15
Kinetic Social Raises $18 Million Series B Financing
Top Social Data Ad Platform Pulls in Series B Led by Existing Investor Blue Chip Venture Company.
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FEB
28
Content Marketing – 5 Experts Comment On What's Hot And Trends To Watch Out For
Kinetic Social CEO, Don Mathis discusses the latest trends in Content Marketing.
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FEB
25
6 Startups Aiming To Muscle In On Social Media Marketing
StrategyEye let's you know why Kinetic Social is a startup you need to know about.
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FEB
20
Twitter Introduces the Marketing Platform Program
Kinetic Social CEO, Don Mathis offers his insights into what it means for Kinetic to be an Twitter API Partner.
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JAN
06
Kinetic Social's Jack Hanlon Named Forbes 30 Under 30
Director of Product, Jack Hanlon has been named one of Forbes 30 Under 30, leading the radical transformation and innovation in Marketing and Advertising. Read Full Story

2013

DEC
16
Kinetic Social Achieves Twitter Ads API Partner Status
Latest Development From Growing Social Data and Ad Platform Company Builds on Strength of Core Optimization Engine. Read Full Story
NOV
20
Kinetic Social Unveils Kinetic Compass: Social Promotion Tool for Brands
Emerging Social Media Ad Platform Offers Marketers New Tool for Cross-Platform Optimization.
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OCT
10
Kinetic Social Launches Innovation Lab in Toronto
CTO Rocky Appiah to lead North American innovation efforts for emerging social media ad platform.
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SEP
16
Kinetic Social Beefs Up Sales Force/West Coast Presence
Emerging social media ad platform launches San Francisco sales office with new hires, expanding business development efforts on the heels of recent $8 million Series A round. Read Full Story
AUG
13
CEO Don Mathis Speaks at the Pacific Crest Global Technology Leadership Forum
More than 800 participants explore key drivers of Value Creation in the industry's high growth sectors.
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JUL
31
Kinetic Social Names Michelle Schiano as Head of Marketing
Emerging social media ad platform taps former Advertising Age and Nielsen Business Media exec to expand marketing efforts on the heels of recent $8 million Series A round. Read Full Story
JUL
30
Blue Chip's NYC deals bring companies to Cincinnati
Blue Chip Venture Co.'s latest investments, Kinetic Social and Genesis Media, will be opening offices in Cincinnati.
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JUL
24
Beyond the Big Three Social Networks
Don Mathis, Kinetic Social CEO, looks ahead to see who will be the next of the social media players to monetize.
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MAY
06
Kinetic Social Charts Growth Path With $8 Million Financing
Leading social media ad platform secures combination of Series A and term venture working capital facility from Blue Chip Venture Company and Gibraltar Business Capital. Read Full Story
APR
06
You Gotta See This! Is "Social Video" the New "Viral"?
It is not just a matter of going viral anymore. Carree Syrek moderates a panel on what "social video" means to marketers and planners now. Click here to watch the video
MAR
12
Don Mathis to Present at the 2013 Piper Jaffray TMT Conference
Kinetic CEO Don Mathis will present on the social media ad:tech industry.
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FEB
14
Kinetic Social CEO Don Mathis offers his opinion on Facebook's PMD program changes
Facebook announces significant changes to how it handles badge requests.
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JAN
08
AP Rankles Some with Samsung Ads
Chief Strategy Officer, Carree Syrek, considers how brands may monetize their social media platforms in the future.
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2012

OCT
16
Don Mathis Presents at AGC's Partners' Boston 2012 Conference
The Kinetic Social CEO will join the "AdTech" panel to be held from 1:20-2:00 pm.
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OCT
03
Industry Execs Mull Impact of Facebook Ad Network
Don Mathis weighs in on the impact of the Facebook Ad Network at the OMMA Global conference.
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OCT
01
SoLoMo Marketing Hits the Spot
Integrating social, local, and mobile channels into one campaign presents marketers with a powerful opportunity to reach specific customers at the right time and place with the right offer. Read Full Story
SEP
28
An Old-Fashioned Solution To Meet 'Radical Digital Change'
The future may be as simple as agencies working together.
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SEP
10
Social Anxiety
The social media manager has a key role for many brands. But can he or she really be called a marketer? Carree Syrek weighs in. Read Full Story
AUG
29
How Influential are Social Media Influencers?
Carree Syrek moderates a panel on how Influential are Social Media Influencers.
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AUG
09
Marketers: No Brand Deserves Gold Digital Olympics
P&G has knocked this one out of the park. I know that this is not really a shock to anyone but the TV/online/offline integration...has been fantastic and really tight. The recency of the campaign—meaning that they are changing up their creative rather quickly to reflect the [Olympics medal] winners—is also very good." Read Full Story
JUL
27
A Week After Aurora: NRA Dark on Twitter, Celeb Boutique Prolific
Carree Syrek, chief strategy officer at Kinetic Social, doesn't approve of the excuse, adamantly stating that social media staffers for brands need to scan the news every morning to avoid this type of situation. "If you are not reading the newspaper sites," she said, "then shame on you because you should expect things like this to happen." Read Full Story
JUL
23
Think Smaller: Marketers Zero In On Microtargeting
How the information rom Social Media is helping segment customers more narrowly than ever before.
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JAN
04
Kinetic Social Achieves Stellar Growth and Profitability in 2011, Is Awarded Patent Pending Status on Core Technology Engine and Opens New Southern California Office
Company continues its multi-front drive in 2012 to integrate the Social Graph with the Open and Mobile Web and across the broader digital ecosystem. Read Full Story