Kinetic's data analysis solution maps audience segments to social media targeting buckets. Our proprietary database combines our data with other curated external data resources, providing cultural trend context. We incorporate product and brand data within our tools to generate targeting suggestions in areas that are highly relevant with the audience segment being targeted.
(This tool was formerly known as the Pop Culture Database (PCdb). As the landscape changes, we're adapting. Stay tuned for more technology updates to come!)