This artisanal deli meat provider is well-versed in the social space, working with Kinetic Social for more than two years to reach fresh audiences. Since we recently launched our latest Kinetic Reveal product, the client was very interested in leveraging the new technology to enhance the current efforts to build retargeting pools. Like many CPG brands, the challenge was building those pools despite limitations of first-party data, to generate increased traffic to the website. Native tools only go so far, as they offer limited visibility into social user relevant behavior outside of the walled gardens.
As one of the first clients to work with Kinetic Reveal, this brand’s experience on Facebook was a test to build new audiences, targeting previously unreachable foodies and parents of all ages.