Q4 2016 Social Trends Report
Kinetic worked with advertisers to deliver 3.2 billion impressions in Q4. Based on that work, we created this report to highlight changing social marketing trends.
- 40% increase across all advertiser spend quarter-over-quarter
- 75% of Q4 retail ad spend ran on mobile
- As engagement rises, video costs declined
The report compares quarterly performance of ad types and objectives across key advertising verticals and social platforms. Download now to develop your brand strategy based on insights from this data.