Technology that delivers against your KPIs
Kinetic Social's technology delivers advertisers cross-platform marketing solutions at scale, integrating social data across every major social media venue and beyond. Kinetic layers holistic digital advertising expertise on top of intelligent analytics, measurement and media optimization platform to deliver results for our Fortune 500 client roster. We bring true, high-level programmatic buying techniques to creative optimization to maximize performance and engagement for brands.
Our systems optimize across vast amounts of data and disparate data types - in other words, the "Big Data" challenge. Simple optimization is not rocket science, but our approach is. Literally. Kinetic reengineered a statistical analysis approach used at NASA, the Department of Defense and the Department of Energy's nuclear management program. The result is our patent-pending Polynomial Network Analysis (PNA) process, which underpins our Optimization Engine, and relies upon a Multivariate Testing / "Design of Experiments" approach.
Our growing toolkit
- Kinetic Social Platform - The foundation of our technology
- Kinetic Compass - Kinetic Social's campaign creative optimization tool
- Trend Tracker Database - Trend and culture mapping (Formerly the Pop Culture Database (PCdb))
- K2 SaaS Platform - Kinetic Social's self-serve platform
- Multi-Nodal Optimization - Optimizing the ad stack
- Kinetic Optimization Engine - Creates social targeting algorithms
To see who we are working with, please view our partners here.