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Delighting audiences across mobile and open web.

At Kinetic, we leverage deep social expertise to connect your brand to the right people across devices and channels. People volunteer information about themselves on social every day. Layering this data in other channels helps eliminate arbitrary delivery in display and mobile campaigns – and gets great results!

The Roundup

+100%

social keywords/interests were twice as effective

+44%

increase in clicks over other types of targeting

+56%

increase in effectiveness of psychographics built from social data

The Challenge

A national clothing retailer chose Kinetic to help them connect with jean-loving teens and invite them to their website, with the benchmark unit of measure being CTR.

Social Media Strategy

The Kinetic team leveraged our social data findings, layering them over a traditional display campaign. Drawing from our Testing Suite tools, we were able to integrate:

  • Mind Maps: We created customized keyword segments and interest buckets based on what teens were talking about across the social landscape, leading to a 100% increase over other types of targeting.
  • Psychographics: Lookalike audiences were formulated using social data, which resulted in a 56% increase over other types of targeting.

Overall, the Kinetic team found that the breakthrough success of this campaign stemmed from leveraging the right social insights to exponentially elevate this Display campaign. The result? Teens were curious and engaged—and so was our client.

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