Driving Consumers From Screen to Store With Facebook’s Local Awareness Ads
If you see a Facebook ad you like, do you click on it? If your answer is no,…
10 Tips for Creating an Effective Facebook Holiday Campaign
It’s officially the middle of August, which means the holiday season is right around the corner. For advertisers,…
Optimize Facebook Ads Using New Store Visit Metrics
From Facebook’s developments in video advertising to Instagram’s new business toolkit release, social media is becoming an even…
‘Buy Now’ Buttons Are Transforming the Power of Tweets
With over 100 million monthly active users, Pinterest has been one of the leading platforms for marketers– especially…
Facebook Lead Ads Advance via Video & More
Even if a brand knows exactly where their target audience spends time, getting their attention and then building…
Bringing Accessibility to Advertising on Twitter
As we reported last week, Twitter’s tenth birthday allowed the industry an opportunity to reflect on the social…
Pinterest Ads Manager Opens Access to SMBs
Pinterest is arguably the most retail-oriented of all the leading social media platforms. As such, its relationship with…
Facebook Audience Network Expands Reach to the Mobile Web
Two years ago, when programmatic buying burst onto the ad tech scene, it didn’t just mean new targeting…