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Oct 27, 2016

The Attribution Challenge in Social

AdWeek Social Times: The challenges of funnel stage weighting, audience targeting and attribution in social are daunting to even the most sophisticated marketers, and even advertisers that find success through social still have unanswered questions. Read this guest spot article written by Kinetic’s CEO, Matt Gilbert.

Oct 27, 2016

Social Media Scores For Brands, Ad Spend Upped

MediaPost: Across all of the advertisers that Kinetic Social works with, the firm saw a 40% overall increase in ad spend from the second quarter to the third quarter of the year. Get your free download of the report here.





Oct 01, 2012

SoLoMo marketing hits the spot

Integrating social, local, and mobile channels into one campaign presents marketers with a powerful opportunity to reach specific customers at the right time and place with the right offer.

Sep 12, 2012

Social Anxiety

The social media manager has a key role for many brands. But can he or she really be called a marketer? Carree Syrek weighs in.

Aug 09, 2012

Marketers: No Brand Deserves Gold Digital Olympics

P&G has knocked this one out of the park,” said Carree Syrek, chief strategist at Kinetic Social. “I know that this is not really a shock to anyone but the TV/online/offline integration…has been fantastic and really tight. The recency of the campaign—meaning that they are changing up their creative rather quickly to reflect the [Olympics medal] winners—is also very good.”

Jul 27, 2012

A Week After Aurora: NRA Dark on Twitter, Celeb Boutique Prolific

Carree Syrek, chief strategy officer at Kinetic Social, doesn’t approve of the excuse, adamantly stating that social media staffers for brands need to scan the news every morning to avoid this type of situation. “If you are not reading the newspaper sites,” she said, “then shame on you because you should expect things like this to happen.”