Facebook’s WCA Crushing FBX In Click-Through Rates
Facebook recently removed over a dozen companies from its official Facebook Exchange (FBX) partner list — though some…
Taking Risks—The Key to Successful Reddit Advertising
As we reported last month, the niche-for-everyone network Reddit has focused much of 2015 on building an advertising…
Bring Your Brand Story to Life with Pinterest Promoted Video
With over 100 million monthly active users, Pinterest has been one of the leading platforms for marketers– especially…
Driving Consumers From Screen to Store With Facebook’s Local Awareness Ads
If you see a Facebook ad you like, do you click on it? If your answer is no,…
10 Tips for Creating an Effective Facebook Holiday Campaign
It’s officially the middle of August, which means the holiday season is right around the corner. For advertisers,…
Optimize Facebook Ads Using New Store Visit Metrics
From Facebook’s developments in video advertising to Instagram’s new business toolkit release, social media is becoming an even…
‘Buy Now’ Buttons Are Transforming the Power of Tweets
With over 100 million monthly active users, Pinterest has been one of the leading platforms for marketers– especially…
Facebook Lead Ads Advance via Video & More
Even if a brand knows exactly where their target audience spends time, getting their attention and then building…
Bringing Accessibility to Advertising on Twitter
As we reported last week, Twitter’s tenth birthday allowed the industry an opportunity to reflect on the social…
Pinterest Ads Manager Opens Access to SMBs
Pinterest is arguably the most retail-oriented of all the leading social media platforms. As such, its relationship with…