Blog
Facebook Audience Network Expands Reach to the Mobile Web
Two years ago, when programmatic buying burst onto the ad tech scene, it didn’t just mean new targeting…
Data-Driven Budgets To Increase in the New Year
The importance of data to marketers is no secret. As we’ve reported, there are both upsides and downsides to having a…
How Google’s AI Will Affect Search Marketing
“How to make my cat love me” “How to win the lottery” “How do I Google something?” Last…
Organic Social Is Going Extinct — We’re in the Paid Social Media Evolution
Ever since Facebook set the precedent for all social media sites by growing from only 1 million monthly…
FAQs: Measuring your Facebook App Install
Achieving campaign glory is all in the details. So, here are some FAQ’s to make your next Mobile…
Bringing Campaigns to Life with Facebook Lookalike Audiences
Are you using lookalike audiences? I’ve already looked at how Facebook has mostly mastered identity-based targeting. Today we’ll…