Facebook Lead Ads Advance via Video & More
- Save time with duplicate forms: In order to save time and effort, advertisers can now duplicate lead ad forms and edit specific fields across ad sets and campaigns. For example, if an advertiser is running a global lead ad campaign that requires specific questions for each market, they can copy an existing lead ad form and make edits to the form fields, instead of having to manually re-enter the information into each form.
- New CRM partners: Businesses can get the most out of lead ads with customer relationship management integration. New companies that integrate CRM with lead ads include Constant Contact, InfusionSoft, Sparkroom and Salesforce Marketing Cloud. Plus Zapier and MailChimp can now automatically add Facebook leads to advertisers’ MailChimp lists. See a list of current lead ad CRM partners and integration instructions.
- Create more captivating lead ads with video: Video is a powerful way to engage people and convey your message, and now it can be used with lead ads. Video lead ads function in the same way as lead ads with photos. When people click on the call-to-action button below the video, they’ll be directed to the lead ad form.
- Customizable disclaimers: Advertisers now have more customization options in the disclaimer portion of their lead ad form. The disclaimer title is now customizable, and the disclaimer text supports hyperlinks. Advertisers can also include a checkbox requiring people to give permission to share their information, useful for advertisers in countries where double opt-in may be required, like Canada, Germany, Turkey and Japan.
The eyes of brand, account and campaign managers alike will be on this ever-evolving tool as Facebook opens more roads to over a billion users.