How Google’s AI Will Effect Search Marketing
RankBrain’s power to improve mobile search is also particularly advantageous, seeing as it recently surpassed desktop search for the first time, according to Google’s Q3 earnings report. For marketers, this could mean smaller and therefore more highly-coveted real estate.
A smarter system means one that is better at keeping up with consumer habits. Search marketers will be gearing up their engines increasingly to do the same.