Goodyear came to us wanting to activate and engage a new online audience across social media channels.
They’re objective was to build a campaign that was not only exciting for their audience, but also helped them build their email database.
To launch a national social media campaign that engaged with the millions of consumers on Facebook and to grow the Goodyear Autocare Facebook community. The campaigns success would be measured on the amount of consumer brand interactions, growth of their Facebook audience, website traffic, and email marketing subscribers.
We implemented a social media and content marketing plan on Facebook that not only engaged consumers but also created brand advocates via user generated content and user sharing. This included the creation of a competition concept, prize specifics, engagement plan and the design & deployment of a custom Facebook application. Supported by a highly targeted Facebook advertising campaign, we successfully built their Facebook community and created an email marketing database for segmented store marketing.
