Snapchat continues to rise. The little yellow icon has been taking off in a big way, from the IPO to the sale of Snapchat spectacles. We made the news in AdAge when we partnered with Snapchat, and now we’re here to share the tips you need to get on board.
Thanks to Snapchat’s latest advertising opportunities, reaching new audiences have never been easier. This guide addresses the millennial audience on the growing platform, aided by research and resources. From fast facts to wider offerings, this guide has the information to get you started.
Our Everything You Need to Know Guide covers the user base, ad types and trends, and what specifically makes Snapchat unique. We take you step by step to help map your Snapchat game plan. Here’s a quick ‘snapshot’:
- Snap Ads: An in-depth look at mobile, video, and geofilter info
- Metrics Glossary: Decode the language of Snapchat’s snappy vocabulary
- Ad Specs: From video guidelines to brand placement, get creative while still following Snapchat’s guidelines
Download the Everything You Need to Know About Snapchat Guide.