This artisanal deli meat provider is always looking for ways to reach fresh audiences. With the new audience discovery data solution from Kinetic, this advertiser was able to enhance their social campaign to build retargeting pools. Like many CPG brands, the challenge was building those pools despite limitations of first-party data, to generate increased traffic to the website. Native tools only go so far, as they offer limited visibility into social user relevant behavior outside of the walled gardens.
As one of the first clients to work with Kinetic Reveal, this brand’s experience on Facebook was a test to build new audiences, targeting previously unreachable foodies and parents of all ages.