SEO is a long-term partnership that can make or break your online presence, which means that it’s crucial to find a reliable search engine optimization company. In order to do this, you must practice due diligence when evaluating service providers. There are a few things to look out for when choosing an SEO firm, such as experience, case studies, certifications, best practices, and realistic promises.
A firm with years of professional experience and have worked with clients from various industries will know what works and what doesn’t. Kinetic Social has 15 years of experience in SEO, having worked on numerous campaigns and projects.
Looking at the company’s case studies will give you an idea of what they’re capable of doing, and how they tackle problems as they arise. And while there is no SEO certification as of 2019, search engines like Google and Bing have certifications for pay per click (PPC) advertising.
Moreover, the firm should offer organic SEO services that comply with search engine guidelines. Ask the agency to explain the kind of strategies they use – any strategy that comes off as unethical or manipulative should be a red flag.
Lastly, a good SEO consultant doesn’t make guarantees. Be wary of companies that promise overnight results. SEO is a complex and continual process, and no agency is completely in control of search engine rankings.