There are many ways to promote your brand and catch the attention of social media users. Compelling visuals are the key to content promotion – Facebook, LinkedIn, and Twitter posts that have images tend to get more engagement than average. Popular social media channels like Instagram, Snapchat, and Pinterest are based almost entirely on images.
Headlines matter just as much. Once you’ve written relevant and engaging content, you need to pair it with an attention-grabbing headline. In fact, don’t just settle for one headline – write multiple titles and do A/B testing to see which one gets more clicks and shares.
Lastly, you must customize content for each platform. With Facebook, for instance, you’ll need a powerful headline, a short and intriguing description, and an equally powerful headline.