The social media manager takes charge of developing and implementing a successful social media marketing plan. This includes planning, goal setting, content management, traffic, lead generation, reputation management, and other key tasks that are related to your social media presence.
Aside from creating a consistent publishing schedule and promoting content via social media advertising, they must identify opportunities to improve content quality and campaign performance.
In order to come up with a strong content strategy, however, they must have in-depth knowledge of your brand and its positioning versus competitors in social media. They must also know who your target audience is, along with their interests, concerns, and pain points.