Your social media policy must have the following components:
Rules and regulations. This covers social media guidelines for proper employee conduct. For instance, many businesses discourage employees from using foul language and stating controversial opinions when posting about their brand.
It offers instructions on how to talk about the company and its products and services, and how employees should respond to negative posts about the brand, if at all.
Roles and responsibilities. This section defines who is responsible for which social media tasks, including message approval, crisis response, customer service, social engagement, and social media monitoring, just to name a few.
Security threats. You must have social media guidelines on how to secure passwords, do authentication, update devices, identify attacks, and how to respond to attacks.
Legal risks. This covers employee disclaimers, privacy, disclosure, and crediting sources.
Accountability. Instead of blaming and disowning employees who make mistakes, it is more important to first determine where accountability lies.