LinkedIn is fast becoming the social media for professionals and corporate conglomerates, climbing up the charts for being one of the most used social media platform channels starting from 2016 until 2019.
Would you believe that this platform gains two new professionals to sign-up every second? That’s a very impressive user growth rate, with 467 million users in 2016 to 590 million by the end of 2018, which means LinkedIn gained 123 million new users in just 2 years!
Aside from building connections and networks, another interesting thing about LinkedIn is that it offers a vast amount of opportunities for businesses of all scales and sizes, regardless of their marketing objectives as long as you know how to provide value to your existing network and connections.
On LinkedIn, the possibilities are endless. From finding the most relevant content published by the most influential personalities across different sectors and industries up to participating in different discussions on the future of business, economy, and workforce, LinkedIn has got your back.
That’s why more and more business owners are heading over to LinkedIn to seize better marketing opportunities. If you’ve come across this article, perfect. Stay on, here’s Kinetic Social’s comprehensive marketing guide for small business owners like you.
LinkedIn will become one of the most advanced players when it comes to advertising in the coming years, that’s why more and more sectors are trying their hands on the different ways to market to their target audience on LinkedIn. Depending on your objective, there are several organic and paid solutions in order to market effectively on LinkedIn.
Ask any marketer or marketing agency if there’s anything that can top off creating relevant content to skyrocket your business’ growth. It’s hard finding something to replace the value of excellent content to any kind of business, that’s why it’s important to establish and maintain your brand by creating professional and creative content.
But how? Write from the heart and don’t speak as if you’re selling a product or idea. Remember, you might be talking to renowned professionals and business giants, but you are talking to people who have emotions. Emotions have the power to evoke human weakness but at the same time, influence sharing a different perspective with the community and addressing what might become the future of the industry.
We all want to be understood, and what leaves more impact is something that resonates with a person’s feelings, no matter how formal or informal the tone of the conversation can begin with.
Meanwhile, here are three short but proven tips from professionals on how to get your content amplified: Always prepare fresh content, make sure that you create several post formats which mean not limiting your posts to “text-only” post but also use video content or image content, post at least once or twice a day, don’t forget to put hashtags and get your content published on LinkedIn’s Pulse content platform.
Find out more about how to get featured here.
Here’s a piece of advice that can help you grow your business as much as 600% faster than other competitors: treat your LinkedIn business page as if it’s your own website. This is where the art of creative storytelling comes in.
Make sure that you tell a story about your company’s as creative and as human as possible. Keep things simple but appealing to your chosen market and don’t forget to keep your company information complete and constantly updated.
Conversion is essential to any small business owner, either it will bring countless opportunities or several missed shots. Every business, after all, has to acquire its target number of leads.
How do you create a strong call-to-action on your business page? Here are five, quick proven ways how:
Before, LinkedIn is not the ideal place for businesses to allocate their ad budgets on. Facebook and Instagram are the most common social platforms when we say social media ads. But today, LinkedIn is stepping up the ad game with its very own LinkedIn Marketing Solutions.
Here’s some quick start guide on the 6 different types of LinkedIn ads that you can create under their new marketing solutions program.
Above all else, consistently having a sense of integrity plays the most important role in marketing your business on LinkedIn. One, a tried and tested study has been conducted by different agencies from time to time and they have therefore concluded — companies who lay their groundwork on delivering the best value they can offer to their clients is the key for them to prevail in their respective industries.
There are even five rules for integrity:
Integrity is the key to making your business grow, to improve your brand, and to prove that behind a good business is a responsible leader who keeps up with the market’s demand and innovates for the sake of providing value to whoever they want to give it to.